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Very mindful, very cutesy: The demure decor we’re loving this season

We know, we're a tad late to the trend. But demure decor is so timeless, it'll never go out of style.
A vase shaped like a woman's head with a bouquet of flowers, against a beige background.Getty Images
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By now, everyone and their Grandpa would have heard of Jools Lebron’s viral catchphrase “very demure, very mindful”. Whether this advice was referring to looking presentable at work or leaving for the airport extra early when travelling with family, the goal was always to be mindful.

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We think this philosophy can relate to your homewares too. Consider investing in reserved, modest, timeless homewares that complement other pieces in your home, rather than those that make a bold statement.

From retro-inspired lighting to cutesy decor, keep scrolling to find all the demure decor for your interior.

Our favourite demure decor to shop now


Emma Willett's aerial photograph of the salt lakes in Western Austrlia

‘Useless Loop’ Photographic Print 3, Western Australia

from $195.00, at Shop Your Home and Garden

Emma Willett’s is known for her stunning aerial photography, and this ‘Useless Loop’ print is no exception. The colours are soft enough to complement any colour palette, yet bright enough to pop against a white wall.

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Joshua Table Lamp

$269.00, at Freedom

Timber and linen are a stunning combination in homewares. This tree-like lamp, with a conical shade and timber base, is timeless and demure and could fit seamlessly in a bedroom, living room or office space. The pleased white linen transmits a diffused lighting, the result is an impeccably cosy setting.

Donut Bowls (pack of three)

$225.99, at Shop Your Home and Garden

These gorgeous 1970s-inspired bowls have been handcrafted with Acacia wood in Indonesia to be enjoyed here in New Zealand. Perfect for serving and entertaining or just used as a fruit bowl. You can also purchase these individually in small, medium and large sizes.

Tulips by Tabitha Hope Platter

$44.17, at In The Roundhouse

How perfect would this platter be for a lunch with the girls? Or family lunch? The green and pink floral design will never go out of style. Made from new bone china and coated with a clear glaze, this platter is dishwasher, microwave and food safe.

Flower Vase

$77.99, at Shop Your Home and Garden

Really anything from Magnolia Lane & Co Ceramics could come under the ‘demure’ category, but if we had to only pick one, it’d be this super sweet vase. Hand-made in the owner’s Taranaki studio, this vase will last a lifetime.

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Midnight in Milan Fragrance Diffuser

$59.95, at Glasshouse Fragrances

With notes of saffron, rose, moss, dark amber and musk, this sense will promise uninterrupted ambience in your home.

Lulu Bin

$159.00, at Special Studio

Like all of Special Studio‘s gorgeous homewares, this piece has been 3D printed using 100% recycled plastic. Even with something we usually try to hide – this bin brings elegance and functionality to your home decor. Elevate your environment while maintaining tidiness, all at the same time.

Design Republique Ember Mirror

$819.90, at Bed Bath & Beyond

This vintage-style design exudes elegance. Place it above your mantel or chest of drawers and admire the sophistication whenever you need to check on your outfit.

Seagrass Basket with Black Detail

$25.00, at Kmart

It’s simple and stylish and ensures all your messiness can be organised and hidden away. Perfect!

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Manette Outdoor Dining Chair

$279.00, at Early Settler

Add a little je ne sais quoi to your outdoor space with this French-inspired dining chair. The design hints of romance, yet the materiality ensures durability.

Metal Planter

$299.00, at Shut The Front Door

It may be a planter, but this piece could be used in a myriad of ways. A side table, storage for toys? Watch how it evolves in your home for years to come.

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