10 of the best, most dreamiest bedding brands

We dive under the covers to share our favourite bed sheetsHome Lab Store 100% French flax linen duvet cover set, from $208.99, from Shop Your Home and Garden

While we all aim to spend at least eight hours a night in bed, we often forget about one of the key elements to a restful slumber: our bed sheets.

There’s no better feeling than slipping into a fresh set of sheets, particularly if our once pristine bedding is threadbare, scratchy and outdated.

A welcome opportunity to uplift your wellbeing and bedroom decor, these are our favourite bed linen brands to have on your radar.

10 of the best bed sheet brands to shop in New Zealand

1. Ecosa

From left: Flax linen quilt cover, from $161.25, Bamboo quilt cover, from $120.00

Ecosa needs no introduction. The online retailer, already well-known for its innovative mattress and bed frame designs, has revolutionised the bedding market with its complete build-your-bed service.

Offering colourful bedding in silky bamboo and flax linen and quilts in luxe silk, the brand is well-suited to environmentally-conscious customers.

Better yet, Ecosa alleviates the dreaded chore of making the bed. Its fitted sheets have thick elastic edges to minimise slippage, and all bed sheets include label cues to help you decipher between the long and short sides.

The low-down:

  • Product offerings: Quilt cover sets, quilt cover, sheet sets, fitted sheets, flat sheets, standard pillowcases
  • Materials: Bamboo, flax linen, linen bamboo blend, silk
  • Shipping: Free delivery to metro areas


2. Home Lab Store

From left: French flax linen reversible duvet cover set, from $268.99, Stonewashed cotton duvet set, from $108.99

There are few fabrics as luxurious as French flax linen. Ideal for year-round use, linen bed sheets offer warmth and cosiness in the cooler months and lightness and breathability in warmer seasons.

Hand-picked by Home Lab founder Annelies Leitch, the more the linen bedding is washed, the softer and more luxurious it becomes. Like a fine wine, it just gets better with age.

The low-down:

  • Product offerings: Duvet cover sets, sheet sets, fitted sheets, cot sheets, standard pillow covers, bed skirts
  • Material: French flax linen
  • Shipping: Free shipping New Zealand-wide at Shop Your Home & Garden
  • Designed in New Zealand


3. Emma Sleep

Bamboo bedding set, from $149

The queen of all things sleep, Emma Sleep’s bedding is for those who desire silky smooth, cool-to-the-touch bamboo bedding. It’s simply the cherry on top to complete the brand’s beloved beds, mattresses, pillows and toppers.

Bamboo bedding is breathable and moisture-wicking to ensure you stay fresh all night. It’s also so comfortable, that come morning, you’ll keep hitting snooze to remain wrapped up all day.

The brand’s all-rounder bedding set is a wise investment. It comes with a fitted sheet, flat sheet, and pillowcase in a variety of sizes. What more could you want from your bed sheets?

The low-down:

  • Product offerings: Bedding set (comes with fitted sheet, flat sheet and pillowcase)
  • Materials: 300 thread count, Bamboo
  • Shipping: Free delivery


4. Sutram

From left: Duvet cover in bi colour carob and ochre red, from $285, Duvet cover in Maize, from $285 

The Australasian it-brand of bedding, Sutram is an ode to the beauty of being in bed.

Founded by Australian-based Kiwis Kate Fowler and Rukaiya Daud, Sutram is known for its curated selection of contemporary colours. Rather than offering sheet sets, customers are encouraged to build their own bundles to mix and match the complementary hues. In this vein, Sutram has also designed a selection of bi-colour duvets, allowing you to switch sides as you please.

Sutram works alongside ethical and environmentally conscious suppliers in India to source, weave and craft their beautiful bed sheets. Made from 300 thread counts, GOTS and Fairtrade-certified organic cotton, the bedding is light, breathable, cool and gentle to the touch.

The low-down: 

  • Product offerings: Duvet covers, fitted sheets, flat sheets, European pillow covers, standard pillow covers, long bolsters, valances
  • Material: 300 thread count, GOTS certified, Fairtrade certified cotton
  • Shipping: Free shipping New Zealand-wide at Shop Your Home & Garden
  • Designed in Australia


5. Sheet Society

From left: Daisy print sheet set, from $235, Jasper gingham duvet set, from $255

Dreamt up by Melbourne parents after the arrival of their two children, Hayley and Andy Worley understand what makes a great night’s sleep. Sheet Society, with its abundance of collections, offers designs that are both trend-driven and timeless.

Encouraging customisation and mix-and-match bundles, Sheet Society’s website features an interactive bed builder that allows you to build your dream bed and visualise how it would look in your bedroom. There’s a seemingly indefinite selection of bed sheet colours and materials for you to play with.

The low-down:

  • Product offerings: Duvet covers, flat sheets, fitted sheets, standard pillowcases, European pillowcases, cot sheets
  • Materials: Bamboo, corduroy, sateen cotton, washed cotton, velvet, silk, linen, flannelette, wool, jersey
  • Shipping: Free delivery


6. Canadian Down & Feather Company

From left: Persimmon duvet cover, from $210.76, Hollyhock duvet cover, from $210.76

Canadian Down and Feather Company is a leader in luxurious, highly comfortable feather and down bedding.

Featuring cloud-like duvets, pillows, mattress toppers and cushions made from quality thread counts and measures of loft, the bedding manufacturer ships its down products to New Zealand for free.

The low-down:

  • Product offerings: Duvet covers, standard pillowcases
  • Shipping: Free shipping on down products to New Zealand (if you are ordering a mix of products, place a separate order for down).
  • Designed in Canada


7. Tekla

From left: Cotton percale European pillowcase, $67.15, Cotton percale quilt cover, from 396.81

Lovers of Scandi design will sleep in style with Tekla. With sheets designed in Copenhagen, the capital of modern homewares, Tekla was born from a desire to bring freedom of expression to the bedroom, taking cues from art and architecture.

The brand’s gorgeous, colourful bedding is made to be lived in, and last. Its sleep collection includes linen bedspreads, percale, linen bedding and sleepwear, so you can match your pyjamas to your sheets. And the finishing touch? All Tekla bedding is treated with a light stonewash, resulting in a beautiful matte finish that feels soft and crisp against your skin.

The low-down:

  • Product offerings: Quilt covers, flat sheets, European pillowcases
  • Materials: 200-thread count organic cotton for an even, smooth finish
  • Shipping: Free standard delivery via The Iconic


8. Hiber-Nation Linen

From left: Simple stripe sheet set, from $140, Fifty50 duvet cover, $130

Hiber-Nation Linen’s certified organic, gold standard bedding is designed in Aotearoa’s Hawkes Bay and produced in India. Vibrant in nature, its sweet bed sheet designs are loved by adults and children alike.

We recommend the brand’s percale sheets. They’re breathable for summer and will keep you warm during winter, so there’s no need to swap them over as the seasons change.

The low-down:

  • Product offerings: Duvet Covers, sheet sets
  • Material: 330 thread count, 100% organic cotton
  • Shipping: Free shipping New Zealand-wide at Shop Your Home & Garden
  • Designed in New Zealand


9. Sheridan Outlet

From left: Zinnea kids bed cover, from $150, Beechwood bed cover, from $165

Beloved for its unique designs and quality bedding, you’ll find everything from colourful and patterned to textured duvets and bed sheets at Sheridan Outlet.

The online outlet guarantees the quality of the Sheridan brand but with up to 50% off the original price, ensuring you can get some affordable yet luxurious shut-eye.

The low-down:

  • Product offerings: Quilt covers, bed covers & coverlets, sheet sets, fitted sheets, flat sheets, pillowcases, bed skirts
  • Materials: 250 – 700 thread count, cotton, washed linen, sateen, flannelette
  • Shipping: Free standard delivery for signed-in members on orders over $150, otherwise $19.95


10. House of March

From left: Powder blue full set bundle, from $749.50, Sage full set bundle, $709.50

Created by Lisa Knowler, local bed linen brand House of March entered the market looking to set a new standard for five-star hotel-quality bedding made without harmful chemicals.

House of March offers two kinds of GOTS-certified and Fairtrade-certified cotton bedding. The first is its Signature Range cotton which boasts a silky and smooth weave. The second is a crisp and cool percale cotton weave, designed to replicate the high-end hotel experience at home.

The low-down: 

  • Product offerings: Duvet covers, duvet sets, fitted sheets, flat sheets, standard pillow covers
  • Material: 300 thread count, GOTS Certified Organic and Fairtrade-certified cotton
  • Shipping: Free shipping New Zealand-wide at Shop Your Home & Garden
  • Designed in New Zealand


What type of sheet is best to sleep on?

If you’re a hot sleeper, seek out light and breathable bed sheets made from cotton, linen, silk and bamboo, which are known for their moisture-wicking properties.

Cooler sleepers should consider heavier materials that trap heat beneath the covers, such as flannelette sheets, which deliver a cosy and warm feel.

It’s also worthwhile seeking out organic certified sheets made from natural fibres. These environmentally-friendly sheets undergo minimal chemical processing, ensuring they are healthier for the user.

What thread count is best for sheets?

A cotton sheet’s thread count indicates how soft the material is and how long it’ll last. If you’re looking for bed sheets that will endure years of use without pilling or coarsening, look for a thread count of 400 or higher.

However, at the end of the day, the quality of the material is as important as the thread count.

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