While we all aim to spend at least eight hours a night in bed, we often forget about one of the key elements to a restful slumber: our bedding.
There’s no better feeling than slipping into a fresh set of sheets, particularly if our once pristine bedding is threadbare, scratchy and outdated.
A welcome opportunity to uplift your wellbeing and bedroom decor, these are our favourite bed linen brands to have on your radar.
7 of the best bedding brands to shop in New Zealand
1. Ecosa
Ecosa needs no introduction. The online retailer, already well-known for its innovative mattress and bed frame designs, has revolutionised the bedding market with its complete build-your-bed service.
Offering colourful bedding in silky bamboo and flax linen and quilts in luxe silk, the brand is well-suited to environmentally-conscious customers.
Better yet, Ecosa alleviates the dreaded chore of making the bed. Its fitted sheets have thick elastic edges to minimise slippage, and all bed sheets include label cues to help you decipher between the long and short sides.
The low-down:
- Product offerings: Quilt cover sets, quilt cover, sheet sets, fitted sheets, flat sheets, standard pillowcases
- Materials: Bamboo, flax linen, linen bamboo blend, silk
- Shipping: Free delivery to metro areas
2. Home Lab Store
There are few fabrics as luxurious as French flax linen. Ideal for year-round use, linen bed sheets offer warmth and cosiness in the cooler months and lightness and breathability in warmer seasons.
Hand-picked by Home Lab founder Annelies Leitch, the more the linen bedding is washed, the softer and more luxurious it becomes. Like a fine wine, it just gets better with age.
The low-down:
- Product offerings: Duvet cover sets, sheet sets, fitted sheets, cot sheets, standard pillow covers, bed skirts
- Material: French flax linen
- Designed in New Zealand
3. Sutram
The Australasian it-brand of bedding, Sutram is an ode to the beauty of being in bed.
Founded by Australian-based Kiwis Kate Fowler and Rukaiya Daud, Sutram is known for its curated selection of contemporary colours. Rather than offering sheet sets, customers are encouraged to build their own bundles to mix and match the complementary hues. In this vein, Sutram has also designed a selection of bi-colour duvets, allowing you to switch sides as you please.
Sutram works alongside ethical and environmentally conscious suppliers in India to source, weave and craft their beautiful bed sheets. Made from 300 thread counts, GOTS and Fairtrade-certified organic cotton, the bedding is light, breathable, cool and gentle to the touch.
The low-down:
- Product offerings: Duvet covers, fitted sheets, flat sheets, European pillow covers, standard pillow covers, long bolsters, valances
- Material: 300 thread count, GOTS certified, Fairtrade certified cotton
- Designed in Australia
4. Sheet Society
Dreamt up by Melbourne parents after the arrival of their two children, Hayley and Andy Worley understand what makes a great night’s sleep. Sheet Society, with its abundance of collections, offers designs that are both trend-driven and timeless.
Encouraging customisation and mix-and-match bundles, Sheet Society’s website features an interactive bed builder that allows you to build your dream bed and visualise how it would look in your bedroom. There’s a seemingly indefinite selection of bed sheet colours and materials for you to play with.
The low-down:
- Product offerings: Duvet covers, flat sheets, fitted sheets, standard pillowcases, European pillowcases, cot sheets
- Materials: Bamboo, corduroy, sateen cotton, washed cotton, velvet, silk, linen, flannelette, wool, jersey
- Shipping: Free delivery
5. Canadian Down & Feather Company
Canadian Down and Feather Company is a leader in luxurious, highly comfortable feather and down bedding.
Featuring cloud-like duvets, pillows, mattress toppers and cushions made from quality thread counts and measures of loft, the bedding manufacturer ships its down products to New Zealand for free.
The low-down:
- Product offerings: Duvet covers, standard pillowcases
- Shipping: Free shipping on down products to New Zealand (if you are ordering a mix of products, place a separate order for down).
- Designed in Canada
6. Sheridan Outlet
Beloved for its unique designs and quality bedding, you’ll find everything from colourful and patterned to textured duvets and bed sheets at Sheridan Outlet.
The online outlet guarantees the quality of the Sheridan brand but with up to 50% off the original price, ensuring you can get some affordable yet luxurious shut-eye.
The low-down:
- Product offerings: Quilt covers, bed covers & coverlets, sheet sets, fitted sheets, flat sheets, pillowcases, bed skirts
- Materials: 250 – 700 thread count, cotton, washed linen, sateen, flannelette
- Shipping: Free standard delivery for signed-in members on orders over $150, otherwise $19.95
7. Bambury
Give your bedroom a cosy makeover with Bambury’s range of duvet covers, sheet sets and more. We love the floral printed sheet sets that bring some spring-like whimsy to our bedding, even if we’re rocking a simple duvet cover.
The low-down:
- Product offerings: Duvet covers, duvet sets, fitted sheets, flat sheets, standard pillow covers
- Material: 100% cotton
- Shipping: Free shipping New Zealand-wide via The Iconic
- Designed in Australia
What type of sheet is best to sleep on?
If you’re a hot sleeper, seek out light and breathable bed sheets made from cotton, linen, silk and bamboo, which are known for their moisture-wicking properties.
Cooler sleepers should consider heavier materials that trap heat beneath the covers, such as flannelette sheets, which deliver a cosy and warm feel.
It’s also worthwhile seeking out organic certified sheets made from natural fibres. These environmentally-friendly sheets undergo minimal chemical processing, ensuring they are healthier for the user.
What thread count is best for sheets?
A cotton sheet’s thread count indicates how soft the material is and how long it’ll last. If you’re looking for bed sheets that will endure years of use without pilling or coarsening, look for a thread count of 400 or higher.
However, at the end of the day, the quality of the material is as important as the thread count.
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