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The best bed sheets for blissful sleep

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Image credit: Alana Landsberry
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A good night’s rest starts with the right bed sheets. There’s nothing quite like slipping into fresh bedding after a long day, and considering we spend nearly a third of our lives asleep, choosing quality sheets is one of the best investments you can make for your wellbeing.

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Whether you prefer crisp cotton, silky bamboo, or luxurious linen sheets, the right set can bring that plush, five-star hotel vibe to your bedroom. Many brands allow you to purchase individual sheets alongside sheet sets, so you can experiment with textures and palettes to match your interiors perfectly.  

Below, we’ve rounded up our favourite bed sheet brands available in New Zealand so you can curate the bed of your dreams.

2025’s top bed sheet brands

  1. Ecosa (here’s why)
  2. Sheet Society (here’s why)
  3. Freedom (here’s why)

The best bed sheets NZ

01

Ecosa

Best for: Affordable bedding for all kinds of sleepers

Well known for its modern mattress-in-a-box and sofa bed designs, Ecosa has revolutionised the bedding market with a complete build-your-bed offering.

Its colourful bed sheets and quilt covers are available in a crisp Australian cotton percale, organic bamboo in a sateen weave, organic flax linen, and a bamboo and flax linen blend that’s incredibly soft and smooth.

Thankfully, Ecosa’s sheets simplify the dreaded chore of bedmaking. Its fitted sheets have a 3cm elastic edge for a snug fit, and handy labels solve the puzzle of which side goes where.

Customers also rave about its mulberry silk pillowcases, a necessary luxury for sensitive skin and frizz-prone hair.

Sizes: Cot, single, long single, king single, double, queen, king, super king

Colours: White, beige, brown, black, grey, blue, purple, orange, pink, green, brown, yellow

Materials: 100% Australian cotton, 100% organic bamboo, 100% organic flax linen, linen-bamboo blend, pure mulberry silk

02

Sheet Society

Best for: Bespoke, mix-and-match style

Dreamt up by Melbourne parents who longed for a better night’s sleep, Sheet Society’s bed sheets deliver on premium comfort and style.

Its online bed builder lets you explore a palette of over 13 colours and plenty of fabric options, from silky bamboo and organic French linen to cosy double-brushed flannelette and buttery-soft cotton sateen.

Sizes: Bassinet, single, king single, double, queen, super king

Colours: Over 13 colours and patterns to choose from, including white, neutral, yellow, orange, brown, blush, blue, grey, black and purple

Materials: Cotton, linen, flannelette, bamboo, jersey

Available at:

03

Freedom

Best for: Top-rated bedding that’s designed to last

Freedom’s bedding consistently wins praise for comfort and durability. Its premium, 500-thread-count sateen weave cotton sheets provide a luxurious hotel feel (it even offers a Hotel collection here), while its pre-washed linen brings an effortless, vintage look. The linen sheets are absorbent and breathable, ideal for keeping cool on balmy evenings.

For a quick way to refresh your bedroom decor without investing in a new duvet, Freedom’s lightweight coverlets add texture and visual appeal.

Sizes: Double, queen, king

Colours: White, natural, brown, green, grey, blue

Materials: Cotton, linen

04

Ettitude

Best for: Sweaty sleepers

If cooling, eco-friendly sheets are your priority, Ettitude’s silky-smooth ‘CleanBamboo’ sheets are worth sleeping on. Made in Peru from 100% organic bamboo lyocell, they’re hypoallergenic, free from toxins, and incredibly gentle on hair and skin.

These bed sheets help regulate your body temperature and alleviate discomfort through night sweats, and their five-star reviews say you’ll feel like you’re sleeping on a cloud. Pair with a cooling mattress for a better night’s slumber.

Sizes: Cot, single, king single, double, queen, king, super king

Colours: White, green, grey, blue, brown, butter, saffron, sand

Material: Bamboo

Available at:

05

Aura Home

Best for: A lived-in look that’s effortlessly chic

Melbourne’s Aura Home delivers calm with its grounding palettes and luxe finishes. Its 100% European flax linen and stonewashed organic cotton sheets are available in earthy, timeless hues, adding softness to your decor. For the cherry on top, dress your bed with the brand’s plush velvet cushions to add depth and tactile appeal.

Sizes: Queen, king

Colours: A variety of colours including blue, grey, natural, lilac, glacier, marshmallow, olive

Materials: Organic European flax linen, organic cotton, velvet

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06

Sheridan

Best for: Luxurious bed sheets at outlet prices

Sheridan has a reputation for bedding that lasts years, and its online outlet offers savvy shoppers a rare chance to pick up quality sheets at up to 60% off. The outlet range includes everything from neutral classics to bold, seasonal patterns in cotton, linen, flannelette, and tencel.

Sizes: Single, double, queen, king

Colours: A wide range of colours and patterns

Materials: Cotton, linen, flannelette, tencel, velvet

07

Kip & Co

Best for: Bold, playful design in kids’ rooms

If you adore bedding that’s bursting with creativity, Kip & Co is your go-to. Its organic cotton sheets come alive with bright patterns, floral prints and playful motifs, especially loved by kids. Mix a vibrant fitted sheet with a plain duvet to add personality without overwhelming your space.

Sizes: Cot, single, king single, double

Colours: A wide range of multi-colour prints and patterns

Materials: Organic cotton

08

Bambury

Best for: Affordable sheet sets

Bambury excels at affordable bedding in delightful prints and classic neutrals. When it’s time for added comfort as the temperature drops, Bambury’s electric blankets and heated throws are also a reliable, popular choice.  

Sizes: Single, king single, double, queen, king, super king

Colours: A wide range of seasonal colours and patterns

Materials: Linen, cotton, bamboo satin, organic cotton and tencel blend

09

Carlotta + Gee

Best for: That French-linen, boutique hotel vibe

Inspired by high-end hotel stays, Carlotta + Gee produces pure, sustainable European flax linen bed sheets in earthy and muted tones, bold stripes and florals. The linen is durable, super-soft, and perfect for mixing and matching across various colourways to refresh your bedroom each season.

Sizes: Double, queen, king

Colours: Earthy neutrals, classic stripes and bold prints

Materials: Linen

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10

Sutram

Best for: Contemporary cotton bed sheets

Founded by Australian-based Kiwis Kate Fowler and Rukaiya Daud, Sutram brings boutique craftsmanship to each sheet with its Fair Trade certified cotton.

Sutram’s contemporary approach to colour and reversible bi-colour duvets encourages mixing and matching sheets. Pillows and sheets feature thoughtful design with deep pockets, internal ties and even earth-friendly coconut buttons.

The luxury brand’s bed sheets are woven in India and are breathable, cool, and gentle to the touch.

Sizes: Cot, single, king single/double bed, queen, king, super king

Colours: A wide range including apple, ochre red, maize and lilac

Material: 100% organic fair trade cotton

11

Wallace Cotton

Best for: Homegrown design

Wallace Cotton has been gracing NZ bedrooms since 2006, offering in-house designed bedding made from natural fibres and sourced through ethical partners. It stocks everything from flannel and organic cotton to modal, with a reputation for softness and comfort at every touch. Flannel and cotton cashmere are top picks for chilly nights, while its tailored yacht bedding service is a rare find.

Sizes: Full bedding options, including custom yacht bedding

Colours: A classic palette with seasonal updates

Materials: Organic cotton, flannel, cotton cashmere, modal

What type of bed sheets are the best to sleep on?

If you’re a hot sleeper, look for light, breathable natural fibres like cotton, linen, or bamboo. These fabrics wick away moisture and help regulate temperature, so you stay cool and comfy.

If you’re always cold at night, you may need a heavier, insulating option like flannelette for a toastier bed. Layer your bed with an electric blanket or a winter weight duvet for added warmth.

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What is the best bed sheet thread count?

Thread count is important, but it’s not everything. For cotton sheets, a thread count of 400 or above is typically softer and more durable for years of use. However, the quality of the fibres used is just as crucial. High-quality cotton, linen, or bamboo will always feel smoother and last longer than a high thread count made from coarser yarns.

What kind of bed sheets do 5-star hotels use?

Top hotels usually stock pure cotton percale or high-end cotton sateen sheets with a crisp feel and a classic white palette. Luxury hotels in warm climates also favour linen.

For those looking to recreate the hotel experience at home, these Freedom and JW Marriott sheet collections replicate five-star luxury night after night.


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