When hunting for towels, three features should always be top of mind: softness, absorbency, and durability. The Tommy Cotton bath range from Sheet Society delivers on all three. Made from 100% combed cotton fibres and crafted in a low twist weave, each towel offers an indulgently smooth feel, excellent moisture absorption, and a quick-drying finish that keeps it feeling fresh between uses. Generously sized with handy hanger loops, choose from a delightful array of colours and patterns.

Types: Bath Sheets, Bath Towels, Hand Towels, Face Towels, Bath Mats, Robes

Material: 100% combed cotton fibres (OEKO-TEX certified)

Available at:

• Sheet Society
• The Iconic

Aura Home’s sustainably-minded towels promise unmatched softness. Featuring seven styles varying in weight and texture, you’re bound to find a set you love. Choose the Haven range for thick, heavyweight indulgence, the Paros Rib range for optimum absorbency, and the Waffle range for a classic look.

Products: Towel Sets, Towel Sheets, Bath Towels, Hand Towels, Bath Mats, Bath Runners, Terry Robes

Materials: Cotton (OEKO-TEX certified)

Wrap yourself in Freedom’s range of plush, fluffy towels. They’re available in a variety of colours, textures and materials like cotton, Turkish cotton and a bamboo-cotton blend. Quick drying and extremely absorbent, they’re an excellent choice if you don’t have the luxury of a heated towel rail.

Types: Bath Sheets, Bath Towels, Hand Towels

Materials: Organic cotton, bamboo cotton, turkish cotton, cotton

Melbourne-based Mosey Me has made a splash since entering the textiles market in 2016, bringing joyful colour and prints to every corner of the home. Its bathware collection is sure to give you a dose of dopamine, featuring a vibrant array of towels that are responsibly made in Portugal and India.

Types: Towel Sheets, Bath Towels, Hand Towels, Bath Mats, Bath Runners, Terry Robes

Material: Cotton

Offering decadent softness at an affordable price point, Sheridan Outlet’s towels are crafted from high-quality cotton. Whether you’re upgrading your bathroom essentials or searching for a thoughtful housewarming gift, these towels perfectly combine comfort and functionality.

Products: Bath Sheets, Bath Towels, Bath Mats, Hand Towels, Face Cloths

Material: Cotton

Hailing from Copenhagen, influential design house Tekla rejects trend cycles in favour of longevity, creating premium towelling and bedding that last. Its modern-look towels are made of certified organic cotton that are combed for softness and strength. Designed with sturdy hanger loops, they’ll look as good hanging on your bathroom wall as they feel wrapped around you.

Types: Bath Towels, Beach Towels, Hand Towels, Wash Cloths, Bath Mats, Hooded Bathrobes

Material: Organic cotton

Available at:

• Ssense
• End
• Farfetch

Skims towels, available in limited-edition colours, are a poolside (or bathtime) essential. Crafted from plush 100% cotton, these generously-sized towels offer a spa-like experience with their soft, absorbent terry fabric.

Type: Bath sheets

Material: 100% Cotton

Missoni’s plush towels are instantly recognisable with their signature zig-zag pattern, turning them into works of art for your bathroom. Made from soft cotton terry, these towels feel wonderfully luxurious against your skin.

Types: Towel Sets, Bath Towels, Bath Mats, Bath Robes

Material: Cotton

Available at:

• Revolve
• Mytheresa
• Farfetch
• Cettire

Synonymous with New Zealand design, Città offers beautiful, yet functional pieces intended to add a sense of luxury to the everyday. Designed in their Mount Eden studio, Città’s towel range will elevate your bathroom routine. Made from 100% cotton, they’re naturally soft, highly absorbent, and built to last.

Types: Towel Sets, Bath Towels, Hand Towels, Face Cloths, Bath Mats

Material: Cotton (OEKO-TEX certified)

Self-described as “an Antipodean brand of curated towelling”, Baina’s designs bring a sense of ceremony to your daily bathing routine. Inspired by colour theory and fine art, the colour pairings and patterns are intended to disrupt the usual neutrality of the bathing space.

Types: Towel Sets, Beach Towels, Bath Sheets, Bath Towels, Bath Mats, Hand Towels, Face Cloths, Baby Towels, Bath Robes

Material: Cotton (GOTS certified)

How do I choose the best quality towels?

Cotton towels are popular for their plush feel and excellent absorbency, while bamboo towels are soft and quick-drying. Look for cotton towels with a high GSM (grams per square metre) for a luxurious feel and durability. Our favourite? Aura Home’s Haven range for their heavyweight 700GSM cotton weave with ultra-plush terry on the reverse.

What’s the difference between a bath sheet and a bath towel?

A bath sheet is larger, providing extra coverage for wrapping around yourself. This makes a bath sheet perfect for drying off after a swim and a luxurious addition to a guest bathroom for a hotel spa-like experience. Bath towels, being standard in size, are ideal if you have limited towel rail space. They are great for drying your body and handy for wrapping up your hair.

How do I keep my towels feeling fluffy and smelling fresh?

Check out our guide to getting rid of towel smells here.

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