Waihi homeware boutique offers design blogger’s favourite picks

This well-curated selection of beautiful pieces have all been handpicked by Alana Broadhead-Fryer  for her new Waihi store, Sunday 


This Waihi boutique offers a top selection of beautiful homeware

The lure of the beach, a love of New Zealand design and a belief in the power of a relaxing Sunday inspired the opening of Alana Broadhead-Fryer’s new homeware store, Sunday, in Waihi Beach. The boutique stocks a stylish selection of lifestyle goods, with cushions by You’re Welcome and ceramics by the likes of Renée Boyd alongside gorgeous art prints, artisanal food products, coffee-table books and more.

“We’re excited to showcase who we consider to be New Zealand’s best makers and best contemporary, design-led brands,” says Alana. She also stocks international pieces, including several designed by Kiwis based abroad, and Australian and Scandinavian brands such as Zakkia, Darling Clementine and Menu.

The founder of the design blog Fancy – which has featured local and international brands, makers and inspirational interiors for seven years – Alana says she never dreamed of opening a shop, although it ended up being a perfect fit. “I have been discovering, sharing and celebrating the best in New Zealand and international design for years, so in hindsight it was probably a given that I would create something like this!”


The Mt Maunganui-based blogger and husband Warren have been regular visitors to Waihi Beach for some years, and held their wedding there. They’ve seen the small beach community grow into a mini destination, shopping and food hub, and, after years of hoping a good design store would open, Alana took matters into her own hands. She spotted a vacant store in August last year and had opened her boutique by the beginning of October.

“The name represents having time to slow down and enjoy the good life,” Alana explains. “I believe in creating the sort of life for yourself where every day feels like a Sunday.”

The former advertising copywriter and art director has designed a number of pieces herself, and in collaboration with other designers, and hopes to continue to do so. She stocks some of these at Sunday, including the popular Sunday bench, designed with Nigel Cotterill of NDC Design in 2015. Also for sale, and used as shop displays, are trestle desks made by Warren.


For now, the pair are commuting to the store daily and plan to move to the popular holiday destination eventually. Followers of her blog can rest assured that Alana is determined to continue her work on Fancy and not let the store and blog merge into one another, or the blog become self-serving. “The blog’s my first baby and a priority for me,” she says. “I think it has an important place in the industry and I am committed to continuing it.”

Meanwhile, with the shelves stocked and summer stretching lazily ahead, Sunday is worth a road trip to the beach any day (or a browse in the online store until then).

SUNDAY, 20 Wilson Road, Waihi Beach

Words by: Fiona Ralph. Photography by: Rachel Dobbs.

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