Everything you need to know about the viral TikTok aesthetic
A selection of Baggu bags from Shop Your Home and Garden
If you’re chronically online, or perhaps just extremely fashionable, chances are you’ve heard about the Baggu Girlies. Just like Barbiecore, an aesthetic made viral on TikTok, Baggu Girlies are taking over our social media feeds, unbagging hauls and lurking around your gentrified corner store. But who are they? Why are Baggu bags so popular? And how do we become one?
Let’s start with Baggu. Founded by Emily and Joan Sugihara, the San Francisco brand covers everything from picnic mats to lunch boxes and laptop sleeves. Baggu is cottagecore meets the modern age, where leisure and working life intersect at a pistachio-coloured puffy water bottle sling. Reusable shopping bags are its sourdough-bread-and-butter, so to speak, which the company has been making since 2007. Baggu bags are made from one continuous piece of recycled nylon material, reinforced with durable stitching to ensure longevity. Single-use plastic is out, and sustainability is trending, folks.
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Yet a reusable Baggu is more than a New World shopping bag crumpled up in your boot. Patterns are the key behind the Baggu addiction. Whether decked out in periwinkle stripes which scream new-age French chic or coated in delicious raspberry smiley faces, there’s a style and a serve for everyone. The crème de la crème must go to the Capricorn Zodiac Baggu, which swirls with psychedelic imagery and will undoubtedly remind you of your Bumble date who ghosted you two years ago (he was cute, though, and so is that Baggu). Simply put, the girlies can’t get enough of them.
The low price point of this reusable bag doesn’t hurt, either. You can pick up a sailor striped number on the Shop Your Home and Garden marketplace for as low as $26, which will last you for years, if not decades. You’ll be an it-girl in the retirement home, carting around Scrabble and cheese snacks in your Baggu. Could you say the same about a Birkin?
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To be a Baggu girlie is to be undoubtedly prepared for all of life, à la Girlscouts. It’s the ability to spontaneously stop at a farmer’s market and pick up, oh, let’s say, a leek for tonight’s Allison Roman’s creamy potato leek soup. Each green leaf will poke out the top of your Baggu, catching the dazzling sunlight and the attention of passersby.
Who is that girl? They will murmur to each other. How did she discover the secret to life at so tender an age? You can’t hear their hushed, complimentary whispers. All you can hear is the gentle swoosh of your Baggu’s recycled polyester against your low-rise jeans, guiding you home.
Become a Baggu girlie by hitting add to cart on a selection of bags at Shop Your Home and Garden.
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