Step inside this lush London Airbnb that has created an immersive experience with Pantone’s 2017 colour of the year for the first time
A London Airbnb brings the 2017 Pantone colour of the year to life
If you didn’t already know Pantone’s colour of 2017 is ‘Greenery’. It’s a shade the colour experts say offers hope and optimism at a time when we’re craving a return to nature.
A London Airbnb has taken this theme to heart and designed ‘Outside In’ – a ‘Greenery’-inspired space that literally brings you the experience of lush green living.
Not only are guests treated with a green infusion as soon as they enter, the décor also adheres to the ‘Greenery’ brief.
The best bit about staying in the Pantone house? The cost of your stay (NZ$350 a night) will be donated to AIGA, the professional association for design.
Take a look inside this incredible ‘Greenery’-inspired space.
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This article originally appeared on Fashion Quarterly.

This London Airbnb has bought the 2017 Pantone colour of the year to life.

There’s no mistaking you’ve reached the right address. The double front doors are painted as a Pantone swatch.

Guests step into a a lush indoor greenhouse complete with private groundskeeper.

Guests are encouraged to have an interactive experience by foraging for herbs, making terrarium vases and drinking tea with leaves picked from the gardens.

All manner of living plants grow including fresh herbs which guests are encouraged to use.

Even kitchen utensils adhere to the ‘greenery’ brief.

The guest house is able to sleep up to four people. The first room offers indoor camping, complete with an Astroturf lawn.

Greenery was chosen to offer hope and optimism at a time when we’re craving a return to nature

The master bedroom, while slightly more conventional, is still very much in keeping with the theme.

Guests are encouraged to breathe deeply and slowly to take in maximum oxygen from the plants.