Having opened its flagship in Havelock North, Annabelle’s has opened its Ponsonby doors, offering a fresh new addition of homeware to the Auckland scene. After being founded in 2016, Annabelle, the namesake of the brand, has done numerous international buying trips to ensure that her stock is diverse and unique. It is these trips that have created the solid foundation of what is now a reputable New Zealand brand.

Adopting the owners flare and style, it has a unique ethnic-bohemian panache that makes it stand out amongst competitors. With Annabelle’s international buying experience, stemming from her entrepreneurial mother, she is able to offer New Zealand a fresh array of distinctive pieces sourced from all over the globe. Her accessible online store enables people from all over New Zealand to purchase her exciting homeware.