Mooi Mooi

What started as a pipe dream for Mooi Mooi business owner Kim Hewitt has morphed into a successful homewares retail outlet, run solely out of her rural property in Matakana. “While living in South Africa for eight years I discovered a lot of beautiful locally and ethically made homewares and children’s wear that was well-made and affordable. When we decided to return to New Zealand, it was an opportunity for me to start up a business importing some of these beautiful things,” explains Hewitt.

Her vision included a lot of ply, painted concrete floors, pegboard and fence palings to add texture – the outcome being a space Hewitt loves that showcases her South African-sourced homewares and childrenswear beautifully and simply. Mooi Mooi means ‘beautiful’ or ‘nice’ in Afrikaans and Dutch. “My Afrikaans friends would say Mooi multiple times if they really liked something,” explains Kim. Mooi! Mooi!