Custom Furniture & Joinery

Industrial Design NZ

The saying “one man’s trash is another man’s treasure” certainly rings true for Paul Roest from Industrial Design NZ.

You’ve probably seen some of Paul Roest’s wood creations without realising it. He’s crafted tables, chairs, bar leaners, entertainment units, shelving, bedside tables and office furniture for many supermarkets, cafes, retail stores, beauty salons and individual clients. He’s built conference tables for SkyCity, lunchroom cafe-style tables for Air NZ and stunning rustic store counters for franchise Habitual Fix.

Paul Roest’s business was unwittingly started by an old pallet. Well, that and Instagram, that glorious rabbit-hole of design and inspiration. Paul spied the pallet at his dad’s farm and, spurred on by other creations he’d seen on his overseas travels and during nights scrolling social media, he decided he could do something with it. He whipped up a coffee table, which elicited so many oohs and aahs from visiting friends that he made another one and chucked it on Trade Me. And another one. And another one.

There’s plenty to fuel that addiction on the horizon: as well as a steady stream of work through Industrial Design NZ, Paul and Silvana are about to start building their dream home. In typical DIY style, Paul will be making all the bathroom vanities, wooden feature walls, flooring, shelving, internal barn doors, front door, indoor and outdoor dining tables and outdoor seating. Silvana’s only request is for a huge set of custom-made shelving in the library/music room. Having been collecting items for the new-build for the past five years and with an Instagram feed full of inspiration, Paul’s ready for it.